YourStory.in

Criticism and scathing reviews never worry me. I really don't care what anybody thinks, because I feel the only thing you can do in life is to do what you believe is right, what turns you on and what makes you tick. If that doesn't make other people sing with you, their bad luck, because I am singing. So it's their problem, not mine.

I think the starting point of real creativity is not to do it for anybody else. Especially in a field like advertising which has got a disease of learning to understand the consumer. That's the biggest bullshit in advertising. You can't even understand your mother, how will you understand a customer? So you always write for yourself, and if people like it - good!
Advertising has a lot to do with luck. There are fantastic people who have these fantastic ideas, but if their ideas are not liked by others, they become bad advertising people. If they like it, they become good. So I have been lucky
in the sense that people often like what I like.

I say ignore it ...after ban it