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Marketing Tips for Small Businesses : Seven Fundamental Marketing Principles

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( 2 Votes )

images/stories/resources/marketing.jpgIf you played sports as a kid, you know about practicing the basics. Your coach probably had you practice basic drills over and over again. Learning those basics skills built a solid foundation for you to do great things.The same is true in business; you need to know your basics inside and out. One of the most important skills you need is marketing.

 

Building a culture of Intrinsic Motivation in your Startup

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( 2 Votes )

images/stories/guest_column/team.jpg

This is a guest column by Shamit Bagchi.

My current team is a startup team of self motivated members. These are my friends who are good at their own roles such as a technology expert, a financial expert who has vast experience with startups and is quite senior, one person who is very active in several student volunteer activities, another who is an artist himself, then another who runs his own startup and finally someone who is very interested in marketing and marketing strategy.

‘What do I believe in’ is the starting point - for myself to remain motivated and create energy in the team and not depend on energy. As co-founder of our venture I have the constant task of aligning the vision and bringing this diverse team with complementary skills on to the same page. The cultural entrepreneurship (fine arts) venture which we plan to diversify stems from my passion for the arts. So the right kind of communication plus the interests that the venture can serve to each of the members of the team is going to be crucial. Some have short term some longer terms interests in the venture.

 

Last Updated on Thursday, 26 August 2010 14:54

Networking tips for entrepreneurs : Bridges of Influences

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( 2 Votes )
images/stories/experttalk/handshake.pngWhen it comes to face-to-face networking, you should focus on two varieties:
  1. Attending meetings or events where you will likely find your target market.
  2. Attending meetings or events where you will likely build your bridges of influence.
Once you've established your target market, it's smart to explore events where they would most likely attend. But, you shouldn't stop there. You can expand your network exponentially by building bridges of influence.
Last Updated on Tuesday, 17 August 2010 23:39

Social Media minus The Myths – Chapter 2 – Value creation

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( 3 Votes )

This is a guest article by Advit Sahdev, Founder of the Online Digital Marketing Agency ODigMa. They specialize in social media marketing in India with special focus on Facebook business communities. Read more about Advit here.

Last Updated on Sunday, 15 August 2010 18:46

YourStory’s TechSparks Special -- Ask Your Question: Do you have questions for Ravindran Govindan, Chairman, Mercus Capital?

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( 1 Vote )

RavindranRavindran Govindan will answer your queries on August 13 at Microsoft Canaan TechSparks, the YourStory event

Microsoft Canaan TechSparks 2010, the YourStory.in flagship event in partnership with CNBC-TV18 Young Turks, is featuring a panel discussion on Product Technology: Investment, Opportunities and Challenges. Eminent people from the investor space, technology space, and of course the bloodline of businesses -- the media -- form our esteemed panel. Charles Assisi, Executive Editor, Forbes India; Alok Mittal, MD, Canaan Partners; Shailendra Singh, MD, Sequoia Capital; Girish Joshi, Head, Microsoft Bizspark; Ravindran Govindan, Executive Chairman, Mercatus Capital, Singapore; C V Prakash, Founder and CEO, Gradatim IT Ventures; Prashant Choksey, cofounder, Mumbai Angels; and Jaspreet Singh, CEO and cofounder, Druva, are part of this panel.

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RASILIANT TECHNOLOGIES
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posted by Kausik Sarkar on Wednesday, 01 September 2010 22:53
posted by Mahendra L on Tuesday, 31 August 2010 18:02