YourStory.in

“Investing with the Yogis”

Most of us have very few ideas about finances and the entire gamut of tax related financial planning that one requires. Many of us run our finances on advice or on a trial and error method that seldom has the desired effect. Our entrepreneur believes that the solution to this can be solved online by a Yogi or more specifically at investmentyogi.com. Mamtha Banerjee is the woman entrepreneur behind the solution to all our financial questions.

She told us more saying “We are a small global team, with a passion for personal finance, building products that will benefit the community, and products that we ourselves would love to use and benefit from in our daily lives. InvestmentYogi’s mission is to help our customers make smarter decisions about money by providing the right tools, services and unbiased advice.”

Business Idea- The site is not just about investment advice but also handles the prickly questions of taxation and legalities. Mamtha explains “InvestmentYogi is a personal finance portal that helps Indians manage their investments, taxes and finances by providing high quality content and tools including online financial planning, online tax preparation, e-filing of taxes, online budgeting and mutual fund research. InvestmentYogi recently released India’s first online financial planning software.”

What sets them apart – Their widespread appeal is due to a few applications that make life easier for the average person. Mamtha stated “We have over a 1000 visitors a day and over a 1000 have already used our newly launched online financial planner.  Our users are primarily from India; however, in any given month we have visitors from over 50 countries.”

All the attention is primarily due to the fact that “InvestmentYogi has India’s only online financial planning software and the only integrated platform for taxes, investments and budgeting. We have a subscription based model, and also a paid services model. We will also be launching a “Software as a Service” (SaaS) model of our product.”

Future Plans- Mamtha is looking at growth provided she finds the right partners.

“We will scale up our business with the help of partnerships and organic growth” says our entrepreneur.

“We would like to provide great value to our customers and grow to be the #1 personal finance website in India. We will grow our customer case, organization and infuse capital to support this vision.”