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Intelligent People. Uncommon Ideas

YourStory brings to you the profile of a very successful entrepreneur, who has come a long way in the field of entrepreneurship. Meet Bhavin Turakhia, Founder and CEO at DirectI who is  responsible for the exponential growth of DirectI from a startup in 1998 to a global web products company with over six businesses, hundreds of employees and millions of global customers!

Business Idea

DirectI is an idea-enterprise. It thrives on innovation and creativity and creates indigenous internet products and services that fullfill various needs. It is one of the fastest growing companies that provides backend software and services including domain name registration.

In Bhavin's words, “It is futile to imagine that everyone in an organization will be conversant with every aspect of it processes. We acknowledge this, and instead have a value driven philosophy. We believe that we would be spreading our value too thin if we built software for a single client. We believe in product ownership. We believe in building products which can be used by millions of users."

ResellerClub and LogicBoxes, the two innovative business units of DirectI have become industry leaders in their respective verticals.

Currently, DirectI serves over a million customers across more than two hundred countries. One of the chief reasons behind this incredible success is the vision that has driven the venture.

"Everything the Byte touches should be our kingdom," says Bhavin expressing the DirectI vision. He further explains the logic behind being a product based company. He says, "A custom software development company will charge a certain percentage of profit margin over its basic development cost. A products company however charges for its product on the basis of the true value derived by an end consumer."

Target Market

DirectI started, like many other successful ventures, as an extension of the passion of the founder.  Bhavin Turakhia created a niche for himself. It was sheer passion and courage to walk the road less travelled to create a company that would service the needs of millions of customers across the world.

The company vision is based on the Internet wave. The ability to transmit information at a zero cost opens up possibilities that never existed before."Individuals and entities worldwide must adopt and adapt to a new way of doing business, learn new lessons, evolve their processes and leverage on the advantages and opportunities presented by a connected globe, in order to increase efficiency, remain competitive, and enhance quality of life." says Bhavin

Through his company, this dynamic entrepreneur aims to build unique software, applications and services that leverage the internet and assist individuals and entities to communicate, collaborate and stay in touch.

What sets them apart

DirectI differentiates itself from other organisation through its belief in creating value for its customers by introducing inovative products.They also believe in building volume based solutions to enhance its reach and utility to a larger base.

"We provide services at the highest end of the value chain; we aren’t just a backend service provider. We conceptualize products, build them and sell them. This involves higher risks, higher value, and in turn higher rewards," explains Bhavin

Future Plans

Bhavin envisages making DirectI the largest global product development company in the internet space.

DirectI has customers from all over the world, but Bhavin is disappointed with the traction in Indian markets. He maintains that India will remain a special focus for DirectI in years ahead.