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Emerging as a niche technology player in video analysis and search applications, ClipWeave is strategically placed in its field, enabling video owners to tag, search, track and analyse their content for various applications. The company offers services to any organisation that deals with a significant amount of video content, from television content owners to filmmakers, advertising and news agencies, educational institutions etc, each of which requires software-driven solutions that help it know “what is contained in a particular video” and to use that information for further analysis and distribution.

Established in 2009, ClipWeave defines itself as a business-to-business ‘video analysis and media services’ company focused on helping clients in various industries get the most out of their videos. Driven by research, its services are ably supported by industry experts in data analysis and outsourcing processes. Its technical strength lies in the video-processing domain and includes advanced artificial intelligence techniques, which are further leveraged to provide unique outsourcing and automation solutions for video-centric workflows.

However, its presence in a niche field resulted in initial challenges on the sales front, said Aditya Sahay, the dynamic young co-founder of ClipWeave. “In addition, we spent time and money on technology issues when it was more important to talk to potential customers and understand the market. My co-founder and mentor, Manoj Misra, taught me the concept of NIHITO — nothing important happens in the office. I regularly flouted their principle because technology forms my comfort zone,” he said.

Nonetheless, the duo soon established ClipWeave — founded with nothing but their personal savings — as a unique player in the market, with an aim to build it as the most desired place to work for the best technical brains in the industry. “I was a techie not too long ago, and my knees would shake during sales meetings. But, over a period of time, my confidence and sales abilities have improved,” Sahay said.

Sahay worked with one of the largest enterprise software firms before striking out on his own. “Being in a large firm means utilising a lot of creativity and energy on trivial coding tasks and tedious process. But entrepreneurship is like a thriller: you never know what’s going to happen next. A regular job is like a long-drawn soap opera where hardly anything changes for months and insignificant events such as family dinners are blown out of proportion,” he said. “And the highest high in a regular job is nowhere near the average day in a start-up!”