When your clients are the biggest in the gaming industry, you know there must be something you are doing right. Mohit Sureka is the man behind the gaming development venture known as Spiel Studios whose every move seems to be tinted with success. His work and the games he makes are but part and parcel of his entrepreneurial journey.
Business Idea- Mohit’s described what they do and who they have worked with for saying “Spiel is a global Game Development Company where we focus on games for all platforms including Mobile, Online, PC, Handheld and Console. Our goal is to create some of the most compelling and innovative entertainment content available on gaming platforms. We have one of the most experienced and talented teams in the gaming industry creating trend-setting products and establishing new distribution channels.”
“We have in the past worked with brands like actors Arshad Warsi, Riya Sen, cricketer Vinod Kambli, etc. and developed games for movies like Welcome & Race. Lately we have been developing games for the iPhone platform and also are one of the only gaming companies in India to be officially partnered with Sony to develop games for the PSP (Playstation Portable).”
Target Market- If you are only as big as your clients then Mohit has a gargantuan future ahead of him. His target market and his present clientele all have the hallmarks of colossal magnitude. He says “We primarily cater to the international market where-in we provide game development services to other foreign developers and publishers. Our games are published with several Indian operators, iPhone appstore, and Android market. A few of our games are also available on sites like Zapak.com, Indiatimes, Rediff, etc.”
What sets them Apart- The gaming industry has already given their stamp of approval to Spiel which sets them a class apart from the competition. Mohit is proud to state “We are one of the only gaming companies in India to be officially developing games for the Sony PSP. Also, very shortly we will be releasing India’s first Indian-centric 3d iPhone game which the world will sit-up and take notice.”
His entrepreneurial journey- Mohit had a learning experience thanks to a stint working for his family. He then put his experience to work for him and came up with Spiel. He reminisces “Before starting my own company, I worked in my family business for 2 years which was into a completely different field of manufacturing power conditioning products. When I decided to execute my dream, we started off with 3 employees including myself and a college friend in a small room.”
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