Kallos…at the forefront of a changing paradigm in the Indian IT industry
The 1990s heralded the growth of India as a global giant in the IT industry; however competitive advantage dictated that India’s focus within the IT industry remained on services and project execution as opposed to product development. Product development was seen as a high R&D investment game with little “annuity” or regular cash flows seen on the services side, and hence best left to the global biggies in the arena like IBM, SAP, Oracle, Microsoft, etc. In 2003, George foresaw a confluence of new technologies and business models around model based rapid development and Software as a service (SaaS) emerging that he expected would lead to an eventual restructuring of the Enterprise Applications market. These emerging new technologies provided an opportunity for newer players to enter into an established product technology development market dominated by few players.